Don’t do that: Why joke headlines are a bad idea [Profanity warning]

(via jimromenesko.com)

Editors and staff are eating crow at The Suffolk Journal, the student newspaper at Suffolk University in Massachusetts. A sub-head printed in yesterday’s paper read, “Even we had some dumb fuckers sign up!”

Screenshot from the Feb. 1 Suffolk Journal, via jimromenesko.comDon’t get me started on the use of exclamation points in this headline and sub.

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